How to Protect & Monitor Your Author Brand (+ Why You Should)

Imagine if you had the ability to find out every time someone mentioned your name or your book on the Internet.

This would give you access to reviews, or even a random comment on X/Twitter.

You could find situations in which to engage with those that think positively or negatively about your works.

Basically, you would have complete access to all things on the internet involving you, your books, or your brand.

I understand that ignorance is bliss, but we’re talking about our author brand and our business. We're in the age of AI, where fake information about real authors can be published (see the infamous “summer reading lists” by the Chicago Sun-Times and The Philadelphia Inquirer). It's imperative to stay on top of things.

So, in this article, I am going to show you exactly how to setup something like this that will alert you every time someone mentions a particular word on the internet of your choosing.

That could be your name, your book, your publishing company or a specific keyword.

Oh and did I mention it’s free and will only take 5 minutes to setup?

How to Setup Google Alerts

Google has a free service called “Google Alerts.”

Basically, you tell Google what words or phrases you want it to monitor and every time those words or phrases are mentioned on the Internet, Google will alert you.

To many, this is used for research or for news feeds, but for us writers, it can be a direct path to engagement opportunities.

But first, let’s set it up.

To set up Google Alerts:

• Visit https://www.google.com/alerts
• Sign in to your Google account
• Enter the keywords or phrases you want to monitor
• Click “Show options” to customize settings like frequency, sources, language, and region
• Click “Create Alert”

And BOOM, you now Google will send you messages every time someone mentions you or your brand.

Pretty simple right?

What Should an Author Monitor with Google Alerts

In many cases this will depend on your situation. Here are some potential alerts authors might consider setting up:

• Your Pen Name or Author Name
• Name of your book
• URL of your website (if it is different than your author name)
• Name of your publishing company
• Name of your competitor’s book (gives opportunity to engage with their readers)
• Genre keywords (great for news and updates on your social media account)
• Your Target Keywords

How to Wield the Power of an Author Alert

The above potential alerts all come with their own tactics in replying, but the key is to just engage.

Random Mention On Their Blog

If someone mentions you or your book on their blog, take the time to leave a comment. It will show that you are engaging with them and make them more likely to edit or reply further with praise.

An example of this was recently when a blogger posted my article in a Spanish website. Because he used the word “Kindlepreneur” I got an alert, checked it out and was pretty stoked to see how he used the information. So, I sent the writer a message, pushed his article on social media and struck up a conversation – which was nice. That's engagement!

Criticism

It can be very important to know what people are saying about your work. If someone is criticizing your work, you need to first take a deep look and figure out whether or not there is some truth in their words. Not all criticism is bad.

If the person is just spouting off non-constructive criticism, then it is usually best to leave this alone. However, if there is truth, then this could be an opportunity to engage further and find opportunity in the presented challenge.

Competitor's Praise

If you have a close competitor, then it means you both share the same target market. Therefore, by monitoring your competitor through Google Alerts, you can ascertain key information about your target market, find more opportunities to engage and could ultimately get some new fans.

Also, if a website were to do a review of your competitor’s book and thought of it favorably, you might want to contact that reviewer or website and ask if they would be interested in your book as well. Sort of a “hey, if you liked that book, then you'll love this one as well” sort of thing.

Questions Involving Your Target Niche

This is more of a non-fiction tactic, but can seriously be powerful.

In non-fiction, we are trying to answer someone’s question or teach about some subject. Using Google alerts, I can get a message every time someone asks a pertinent question online.

Being the first to answer their question is extremely important. This can play in very well with sites like Quora.

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Example of this in Action for Websites

Kyle, of Food Delivery Guru, setup a Google alert that would let him know any time the phrase “Food Delivery Guru” was used. By doing this, he found out that someone had not only linked to his article on the difference between Hello Fresh and Blue Apron, but had praised his analysis of the two. This gave him an opportunity to reach out to the blogger, and develop a better relationship…all because of Google alert.

However, on the flip side, Kyle also found out when a spam site had scraped his article on ubereats vs postmates vs caviar. How? Because when they scraped the information, they also posted one of his internal links that points to one of his other articles. But thanks to Google alerts, he was alerted and helped to DMCA take down the e-pirates the scoundrels.

So, if you have a website, it can help there too – not just for books.

Why I Use Something Else Other Than Google

Google Alerts is great, but I found that it misses a lot of engagement opportunities…or takes forever before it reports it to me.

However, there's another option that offers more comprehensive monitoring: Mention.com.

Mention provides real-time tracking of brand mentions across web and social media platforms, including forums and blogs. It also offers analytics and sentiment analysis, which Google Alerts lacks.

While Mention offers a 14-day free trial, continued use requires a subscription, with plans starting at $29 per month.

I use Mention.com and track “Kindlepreneur” through it. Although I may miss “Dave Chesson” discussions, I'll live with that.

Plus, you can still setup a Google Alerts for the other terms and make Mention.com track your main term like I do.

How To Setup Mention

Setting up Mention is straightforward:

• Visit Mention.com and sign up with your email
• You'll receive a 14-day free trial with access to most features
• After the trial, you'll need to choose a subscription plan to continue using the service
• Select the keywords you wish to monitor
• Optionally, connect your social media accounts for integrated monitoring

How To Really Use Mention.com

Once you've set up your account and chosen a Keyword to monitor, Mention will send you a daily recap email of all engagement opportunities. Plus, you can access your dashboard like the picture below.

Let me give you an example of how easy Mention is…

One day, I checked my dashboard and found the below tweet. In this case, someone used the word “kindlepreneur” but didn't use my X handle.

If I didn't have Mention, I never would have known that she had done it. Furthermore, this is a potential fan. This person not only used my free Amazon Best Seller Rank Calculator tool, they turned to X and wrote out a tweet telling their followers about it.

So, naturally I responded.

Can you see the potential engagement that exists?

Let's Test this Out!

As I mentioned above, I've had a lot of fun with this feature finding many engagement opportunities. But it doesn't have to stop there.

If you have a website or are doing a guest post somewhere, drop the word or link to Kindlepreneur and I'll respond (thanks to Mention.com). It SHOULD gain my attention and of course, I'll be sure to socially share and boost your post/article as well.

If I don't, then a gentle poke will suffice…hey, sometimes it takes a little bit before Google will crawl a new post. Until then, stay frosty.

Now, Go and Protect Thyself!

Setting up a monitoring service for my author brand was one of the most impactful steps I took early in my career.

The few minutes it took to create alerts have paid dividends in connecting with fans, addressing feedback promptly, and uncovering opportunities for guest posts and reviews.

I encourage you to set up your alerts and start discovering opportunities online to grow your fan base and safeguard your author brand.