Everything you need to know to master Facebook, Amazon and BookBub ads.
Who is this course for?
- Authors (intermediate level and above) who want to supercharge their sales and turn their writing hobby into an indie author career.
What you’ll learn
- How to use the Facebook Ads platform to build a mailing list and boost sales of your books with paid traffic
- How to navigate the Amazon Ads dashboard and create ads that work (taught by an ex-Amazonian)
- Why BookBub is an untapped well of readers, and how you can reach them
- How to write better copy and create more effective images for your ads
- Plus bonus content and lifetime updates, free
About the course
Ads for Authors is a comprehensive guide to everything there is to know about marketing books online. Whether you’ve written one book or twenty, no matter your chosen genre, this course from bestselling author Mark Dawson will teach you to master the three biggest advertising platforms and send your book(s) soaring to the top of the charts.
Suitable for authors at an intermediate level and above. This course opens in Spring and Winter.
Ads for Authors is a comprehensive guide to everything there is to know about marketing books online. Whether you’ve written one book or twenty, no matter your chosen genre, this course from bestselling author Mark Dawson will teach you to master the three biggest advertising platforms and send your book(s) soaring to the top of the charts.
Suitable for authors at an intermediate level and above. This course opens in Spring and Winter.
Read More
Read Less
Course Content
33 hours of content
Lesson Name & What’s Included
Facebook Ads for Authors
4 lessons, 12 hrs
The biggest social media platform on the planet, Facebook is a great place to find readers interested in your specific genre. We’ll teach you the basics all the way through to building up your mailing list and boosting your sales with paid traffic.
Introduction
13 mins
Facebook General Principles
3 hrs 4 mins
Using Facebook Ads to Build Your Mailing List
5 hrs 3 mins
Using Facebook Ads to Drive Sales
3 hrs 40 mins
Amazon Ads for Authors
18 lessons, 12 hrs 15 mins
Readers are buying your books on Amazon, so where better to advertise them? Janet Margot, an ex-Amazonian who worked behind the scenes on the platform, is here to guide you through every inch of Amazon Ads, from setting up an account all the way to optimising and scaling up successful bids. An essential course in and of itself.
Overview
37 mins
Introducing Ad Types
36 mins
Developing Your Strategy
32 mins
Controlling Your Costs
25 mins
Housekeeping
20 mins
Eligibility & Compliance
17 mins
Advertising Accounts
14 mins
Ads Console Walkthrough
14 mins
Sponsored Products Campaign
2 hrs 2 mins
Getting Started with Lockscreen Ads
21 mins
International Advertising
21 mins
Monitoring
1 hr
Optimisation
1 hr 48 mins
Additional Resources
8 mins
Cheatsheets
0 mins
Advanced Topics
45 mins
Sponsored Brands for Advantage Users
1 hr 17 mins
Sponsored Display Ads for Advantage Users
1 hr 14 mins
BookBub Ads for Authors
4 lessons, 2 hrs 45 mins
BookBub is a massive community of readers hungry for free and discounted books – the perfect place to market yours. The team from BookBub demonstrate how to build, optimise and improve effective ads using their advertising platform.
Getting Started
22 mins
Creating Ad Campaigns
1 hr 2 mins
Managing & Improving Your Campaigns
38 mins
Examples of Successful Campaigns
39 mins
Advanced Facebook Ads for Authors
6 lessons, 5 hrs 45 mins
For those who master the regular Facebook course and want something a little more complex, our Advanced Facebook Ads course – continually updated with new sessions and strategies.
The Reader Funnel
1 hr 57 mins
Campaign Level
1 hr 22 mins
Ad Set Level
45 mins
Ad Level
20 mins
Facebook Business Manager
18 mins
Ninja Tips
10 mins
Bonus Modules
4 lessons, 5 hrs 30 mins
We continually update the Ads for Authors course with new modules to further improve your marketing, from copywriting and ad design to ad automation and messenger bots. Any bonus modules we add, existing students get at no extra cost.
Ad Design for Authors
1 hr 1 min
How to Write Better, Simpler Ads
41 mins
Ads Automation for Authors
1 hr 47 mins
Facebook Messenger Bots for Authors
1 hr 58 mins
Instructor
Mark Dawson
Mark Dawson is the author of several fiction and non-fiction titles and has worked as a lawyer and in the London film industry. He is currently writing three series of books, including the John Milton books, which have made the USA Today and Audible bestseller lists. He currently lives in Wiltshire, U.K, with his wife and two children.
Reviews
Interested in book marketing?
Join the community
Join 320,000+ other authors who receive weekly emails from us to help them make more money selling books.